"There's an old saying; the more you practice, the luckier you get. In our case, the preparation and journey to get to our fishing spots, is not just a means to an end, but an integral part of the experience."

MERINO SEA CREW*

These heritage knits are constructed with 100% Extra Fine Merino Wool, which naturally provides quick-drying and temperature-regulating traits. A great base layer for cooler temps or wear on its own.

All of our merino products are responsible wool standard certified, meaning the welfare of the sheep and land where the wool comes from is kept to the highest standard.

Find them here

J.A.F A3 FISH PRINTS*

Salt up your Fisherman's life with one of our A3 prints on Mohawk Felt 298 gsm stock, made from recycled post-consumer fibres; Choose from 15 incredible Species Illustrations by Artist Max Thompson. Perfect for the Boatshed, Fishing Den, Office, Kid's Room or Home.

Shop now

SIGN UP TO OUR SALTY MAILING LIST*

We’ll keep you up to date on the latest product drops, promos, all things J.A.F and angling tales. By signing up you’ll receive 100 loyalty points which can be redeemed as a $10 discount. To activate the discount you’ll need to create an online account T&Cs apply.

The LOG BOOK

Our salty journal full of tales from our crews latest missions as well as collection editorials & campaigns.

View the J.A.F Log Book

J.A.F — W25 CAMPAIGN*

J.A.F — W25  CAMPAIGN* It’s not all about fishing here at Just Another Fisherman. Our Winter 2025 garments certainly speak that narrative. As we move into winter we naturally start to spend more time off the water and step into clothes to keep us warm, wear to the pub or out on a date night…

Read more

S24 — THE NORTH HAVEN* PHOTO CAMPAIGN & COLLECTION

S24 — THE NORTH HAVEN* PHOTO CAMPAIGN & COLLECTION We are rarely told through life to appreciate the process. Much of our successes in life are due to the time, effort, and preparation to achieve success or reach our "North Haven"

Read more

W24 ANGLER TECH WET WEATHERS* — PHOTO CAMPAIGN

W24 ANGLER TECH WET WEATHERS* — PHOTO CAMPAIGN Introducing the much anticipated 2024 Angler Tech Wet Weather Collection. After much development and research over the 12 -18 months of talking to our anglers and suppliers, we feel we have finally developed our Angler Tech Wet Weathers...

Read more

Liquid error (sections/home-blog-posts line 63): Cannot render sections inside sections

VOL17 CLOCKING THE MOOCHER MAT

VOL17 CLOCKING THE MOOCHER MAT Aaron Styles and I departed Tauranga harbour before sunrise in his new Surtees and steamed straight to our spot. We had big snapper on our minds after hearing excellent reports from other anglers. We found ourselves disappointed – the bite was very slow, and we managed only a couple of fish for our efforts...

Read more

VOL_16_Party at the Three Kings

VOL_16_Party at the Three Kings

The scene was set for an outstanding few days of fishing. Our vessel Midnight Express, relieved of Hauraki Express fishing charter duties for the week, had just been loaded up at Whangaroa wharf in the early afternoon with all manner of food, refreshments, fishing tackle, diesel and ice. The crew was perfect – all...

Read more

VOL 15 - ROCK DOGS

VOL 15 - ROCK DOGS

They say an early riser wakes up his own luck, and as the lads assembled at Westhaven Marina in Auckland at 3.30 am we were all hoping this proverb would ring true. A plan had been hatched by a bunch of very salty chaps to do a spot of landbased fishing on a remote piece of coast bordering Great Barrier Island in the...

Read more

Liquid error (sections/home-blog-posts line 63): Cannot render sections inside sections

OUR SALTY ESSENTIALS

Get to know our mates & crews via our Salty Essentials feature which highlights what our salty friends believe is their nearest & dearest odd trinkets, favourite garments, tackle secrets & more.

View our Salty Essentials