Our salty journal full of tales from our crews latest missions as well as collection editorials & campaigns.
J.A.F A3 FISH PRINTS*
Salt up your Fisherman's life with one of our A3 prints on Mohawk Felt 298 gsm stock, made from recycled post-consumer fibres; Choose from 15 incredible Species Illustrations by Artist Max Thompson. Perfect for the Boatshed, Fishing Den, Office, Kid's Room or Home.
CREWMAN SHORTS*
Our best-selling summer shorts are back and in new colour ways “A pair of shorts that are so comfortable you can do pretty much everything in them! Super lightweight which is perfect for summer time. This also means they dry super quick. Super stretchy for running around the rocks or loading gear into the boat. Definitely a 10/10” – William Lomas
Find them here
OUR SALTY ESSENTIALS
Get to know our mates & crews via our Salty Essentials feature which highlights what our salty friends believe is their nearest & dearest odd trinkets, favourite garments, tackle secrets & more.
The LOG BOOK
S24 — THE NORTH HAVEN* PHOTO CAMPAIGN & COLLECTION
We are rarely told through life to appreciate the process. Much of our successes in life are due to the time, effort, and preparation to achieve success or reach our "North Haven"
W24 ANGLER TECH WET WEATHERS* — PHOTO CAMPAIGN
Introducing the much anticipated 2024 Angler Tech Wet Weather Collection. After much development and research over the 12 -18 months of talking to our anglers and suppliers, we feel we have finally developed our Angler Tech Wet Weathers...
S23 — SENSE OF SHELTER* PHOTO CAMPAIGN & COLLECTION
As a fisherman, the Sense of Shelter is something that comforts the salty soul. Tucking in out of the weather to flick a lure or pump a berley trail in a protected nook, cranny, or bay is one of life's simple satisfactions. After long days on the water or rocks
W23 - CASTING THE IRON SANDS* VIDEO CAMPAIGN
This beautiful part of New Zealand inspired our latest winter Collection – CASTING THE IRON SANDS*. The dark textures, wild seas and vast landscapes offered the ideal colour palette for our new collection.
J.AF — S22 ANGLER TECH* BEN BROWN SHORT CLIP
DO IT FOR YOUR SKIN* New season Angler Tech UPF40 LS hoods and tees have arrived inshore, along with a full range of Crewman shorts and accessories
S22 CAVALLI* CAMPAIGN & COLLECTION VIDEO
Located north of the Bay of Islands, New Zealand, the CAVALLI* Islands are a cluster of reefs, inlets and islands lying a few miles offshore. They were named by Captain James Cook in the mid-1700’s when he traded fish – probably trevally, with local Māori. Jump forward a couple of hundred years and the J.A.F 610 Surtees is in tow...