Our salty journal full of tales from our crews latest missions as well as collection editorials & campaigns.
MERINO SEA CREW*
These heritage knits are constructed with 100% Extra Fine Merino Wool, which naturally provides quick-drying and temperature-regulating traits. A great base layer for cooler temps or wear on its own.
All of our merino products are responsible wool standard certified, meaning the welfare of the sheep and land where the wool comes from is kept to the highest standard.
Find them here
J.A.F A3 FISH PRINTS*
Salt up your Fisherman's life with one of our A3 prints on Mohawk Felt 298 gsm stock, made from recycled post-consumer fibres; Choose from 15 incredible Species Illustrations by Artist Max Thompson. Perfect for the Boatshed, Fishing Den, Office, Kid's Room or Home.
The LOG BOOK
J.A.F — W25 CAMPAIGN*
S24 — THE NORTH HAVEN* PHOTO CAMPAIGN & COLLECTION
W24 ANGLER TECH WET WEATHERS* — PHOTO CAMPAIGN
VOL17 CLOCKING THE MOOCHER MAT

VOL_16_Party at the Three Kings

The scene was set for an outstanding few days of fishing. Our vessel Midnight Express, relieved of Hauraki Express fishing charter duties for the week, had just been loaded up at Whangaroa wharf in the early afternoon with all manner of food, refreshments, fishing tackle, diesel and ice. The crew was perfect – all...
VOL 15 - ROCK DOGS

They say an early riser wakes up his own luck, and as the lads assembled at Westhaven Marina in Auckland at 3.30 am we were all hoping this proverb would ring true. A plan had been hatched by a bunch of very salty chaps to do a spot of landbased fishing on a remote piece of coast bordering Great Barrier Island in the...
OUR SALTY ESSENTIALS
Get to know our mates & crews via our Salty Essentials feature which highlights what our salty friends believe is their nearest & dearest odd trinkets, favourite garments, tackle secrets & more.